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Research papers

How to spend a thousand dollars in Asia

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating.With so many new channels to experiment with, and so little research data to evaluate them all, there...

Catalogue: WM3 2007
Author: James Chadwick
Company: MindShare
June 3, 2007
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Citation

Chadwick, J. (2007a, June 03). How to spend a thousand dollars in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-spend-a-thousand-dollars-in-asia


Research papers

Negotiating China's first advertising law

This paper will argue that there is an opportunity for China market researchers, and perhaps researchers elsewhere in Asia, to incorporate an understanding of the new advertising law into their advertising pre-testing methodologies and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: James Chadwick
November 1, 1996
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Citation

Chadwick, J. (1996a, November 01). Negotiating China's first advertising law . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negotiating-china-s-first-advertising-law-